After its purchase by Wyndham, La Quinta Inn and Suites’ property microsites required re-branding. Much of my role was transferring property content to a new platform, adhering to and applying new brand standards and style guidelines, proofreading and editing as needed along the way. Repeat a few hundred times.
Now why did I feature this property here in my portfolio?
Because of the Beach Boys song!
And because it was a tad disappointing to find out that there is not actually an island in the Caribbean island called Kokomo.
It’s just a city in Northern Indiana.